U Mobile recently launched a nationwide coverage campaign, 'Get closer, Malaysia', they wanted to be a brand that resonated with the people. Therefore, we revived a long-lost tradition of ‘Buah Tangan’ to bring people closer again. Bu-ah Ta-ngan, a Malaysian custom of bearing a gift to start a conversation.
The packaging design was inspired by the traditional way of wrapping a gift using bannana leaf. Same as reviving the old tradition in a modern day by combining the old & new.
During the launching of the event, around 1000 special designed packaging were given away from U Mobile through a microsite which enable Malaysians to select their parents, neighbours & friends in their facebook to send to, attached with a personal message.
Get Closer Malaysia Campaign Video
