War Child - Major Project One

leaflets InDesign Illustrator War teal grey text font typeography campaign major college 4thyear wit

Working with the theme of Utopia/Dystopia as a departure point, choose and "everyday" issue that interests you. For example sterotyping, slavery or sexism. Choose a suitable "client", and organisation who's goal is to be a voice for a certain group or issue based agenda. Design a creative campaign to expose the "truth" behind the utopian or dystopian illusion.

"War Child". The client I have chosen to do a campaign for.

The target audience I have chosen for this project is Parents.

Brainstorms at the beginning of the project.

Ideas at the beginning

An example of my Illustration Style. This was done to show where the most Child Soldiers are recruited all over the globe.

Illustrations at the beginning

Sketches at the beginning of the project.

My idea for this project is to sketch a simple drawing behind the photographs I have taken to transform them into different scenarios. eg. Death using the angel wings

I chose these colours (Teal & Grey) for my leaflet, banners and poster. I used "Colour Wizard" and made sure that these colours compliment each other.

The fonts I chose for this project.

The flat version of my leaflet so far. (Working progress)

The flat version of the back of my banner (Working Progress)

Sample of Static Banner Ad ideas. (Vertical)

Sample of Static Banner Ad Banner ideas (Horizontal)

For my campaign, I have chosen to design a Poster for an Open Day that could be organised to raise funds for the organisation. I have chosen to keep the poster simple, and use the colours that are on my leaflet.