THE BRIEF
Launch the new Motorola/Skype Bluetooth headset across North America and Europe aimed at a diverse target. At the time, this was the first Bluetooth headset that was made for wireless hands free Skyping.
THE IDEA
"BE FREE"
Previously, people could only Skype with headsets that were attached to their computer by awkward cables. Quite simply, we wanted to communicate the idea that now you are free from the shackles of your cables.
We created a series interactive vignettes based on 5 very different targets. From Interactive sushi to Space Invaders, the vignettes were comprised of fun, engaging interactions that reinforced the message "Be FREE." And who doesn’t love interactive sushi?
