Etihad Rail is the UAE’s brand new rail network.
Mostly used for cargo transport, the new railway is built in the western region of the Emirates.
In this area there's a high percentage of the population who have never seen or been close to a train.
We decided to approach with a safety campaign to educate people in an understandable,
positive, cheerful way, instead of another boring corporate video, using a simple message:
"If you see tracks, be safe, and don't cross the fence. Cross only at designated areas."
The rail model and all the miniatures reflect the real environment. Scaled 1/60, all the pieces are hand crafted and made with love.
On set
Credits
Art Director: Elisa Arienti
Copywriter: Madeleine Butcher
Production: Th1ng
