I devised a creative research tool that was used to asses the key communities suitable to adopt a revolutionary virtual mobile network in Romania, Indygen (by Vodafone). I reseach among my extensive network of contacts and filter until I had a shortlist of people that I personally met and interviewed in Romania's biggest cities. The client was especially interested to find out what the youth was up to, so I laid it out plain and clear so they could adjust their launch strategy.