Andi Ewington's profile

MotoGP08 Key Art Campaign

When I was at Annex, I was the creative lead on the MotoGP08 campaign for Capcom. Each territory had it's own key art that featured a territory specific lead rider and secondary trailing rider. I created the main art using photography of the track (client supplied) and used a dramatic sky that I took from my holiday in the Cook Islands. I also designed the final look of the logo.
Below: Unused Advertising concept centred around riding styles of the different riders.
 
MotoGP08 Key Art Campaign
Published:

MotoGP08 Key Art Campaign

Key Art concepts for Capcom's MotoGP08

Published: