Project: Monstruo Cafetero Branding and packaging
Software: Illustrator and Photoshop
Description: Monstruo Cafetero (coffee monster) is a fictional coffee brand and shop that aims their marketing towards college students and young adults. Monstruo Cafetero relies on simple, playful and flat design in order to achieve the company’s marketing campaign. This not only allows them to target a specific market, but gives them the possibility to expand to an even younger audience by using the same indentity to sell other products such as cereal, milk, cookies and other possible breakfast related items.
