Design a branding system and promotional materials for a horror film festival. The promotional materials must include a poster, a schedule, a program, and a website.

 

I didn’t want this film festival to seem campy or cheesy; after deciding on the name Fear Fest, I had the idea to have a festival logo appear in different lonely, creepy places, to be more unsettling than outright scary. This became the concept for the promotional materials which include several photos of the “F” mark appearing in different places that I photographed.