The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualised in a packaging design that satisfies a demanding target group and demonstrates the quality of the product convincingly? The solution shows a highly vivid implementation: according to the motto “We believe in what we see”, the packaging aims to have maximum transparency.
 
The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words. Featuring only the company logo and slogan, this packaging thus submits the product to quality control directly at the point of sale and serves as a mark of confidence at the same time. By being subjected to this visible test of endurance, the watch is able to immediately convince the customers of its particularly high quality.
 

Client: Festina Uhren GmbH, Airing
Agency: Scholz & Friends 

 

Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Mathias Rebmann, Florian Schwalme, Wolf Schneider
Art Direction: Michael Hess, Sebastian Frese, Ralf Schröder, Ksenia Slavcheva, Jürgen Krugsperger
Photographer: Attila Hartwig
Image editing: Maren Boerner
Account Manager: Albert Petzold, David von Hilchen
 
AWARDS

2012 | IF Packaging Design Award Gold 
2011 | Red Dot | Best of the Best / Grand Prix 
2011 | Epica | Packaging Design Gold
2011 | ADC | Bronze 
2011 | ADC Europe | Nomination