Branding Something New
"Hodge Podge" is a brand new line of frozen snacks that comes from the famous bubble tea "Gong Cha". It is designed to be sold at local supermarkets' cold departments as well as Gong Cha outlets.
The Logo
The logo is a cube shape to imitate the shape of the tea cubes but tilted 45 degrees. There are three leaves in the center of the cube to represent the tea element.
Packaging Design
The colors used are bright and vibrant to evoke appetites and excitement. The logo's leaves change color based on the flavour but the rest of the elements remain the same. The packaging is a cylindrical-like container with an easy-to-peel cover for instant consuming.
Namecard Design
Product Shots