Launch a natural Energy Drink from Pepsi Co
Pepsi Co wanted to launch its new Energy Drink: Sobe...
So, we decided to launch... a sect! Its leader? Master Sobe! Its secret? A beverage!Its belief: "The energy is the fundament of everything and everything is the fundament of the energy".
The Sect was present on Dailymotion, Myspace (there was no FB at that time).
In partnership with MTV we launched a co-creation Video contest (... 2007). We asked people to join the group and energize france with a video...
