The Theatre Studies Lab series at the Theatre School at DePaul is a unique opportunity for students in the Theatre Studies program to put on completely student-run work. With no budget and limited access to Theatre School resources, students are forced to use what they have learned to create a piece of work that demonstrates all they are capable of. For the Fall quarter of 2014, I was the lab coordinator in charge of production and marketing for the three shows. In addition to running the series logistically, I created all of the marketing materials including posters, social media campaigns, and programs. Below are examples of some of the materials I created.
From the TTS Labs 2014 Instagram account, I posted a #dailyLab every day - a silly photo of a labrador everday to promote audience engagement, in addition to the traditional idea of posting rehearsal photos and materials specific to performances. I got really positive feedback. Who doesn't love a gog and a clever caption in their feeds?
