Client: Goodwill
Hash tag: #TagsForGoodwill
Sometimes the story behind a donated item gets lost and forgotten. Tags for Goodwill allows donors to to keep those stories alive while giving purchasers the chance to do the same, or to create a new one. All the while connecting people on an emotional level in a situation where emotion typically lacks.
Art Direction: Hannah Rand
Copywriter: Connor Addario
PRINT
DIRECT MAIL
Tags will be sent to homes throughout the country in order to generate hype about the "Tags for Goodwill" campaign. The DM contains the tag and instructions on how to use it, as well as how to share your stories with instagram.
MICROSITE
INSTAGRAM
Once users obtain a tag they can attach it to the product they are donating, and share its story with Instagram.