Rajshree Sugars & Chemicals Limited (RSCL) is a public limited company. The company has interests across integrated fields such as Sugar, Distillery, Power and Biotechnology.
Rajshree Sugars primarily dealt in the wholesale market and wanted to make themselves visible in retail stores. Their brief was to create a logo and packaging for their product.
* The project was later shelved from the client's end.
Logo - Option 1
The symbol is derived from a sugar crystal. The shape symbolises wealth and power, which is what Rajshree means.The idea was to create an optical illusion on a flat surface.
Logo - Option 2
The symbol, derived from the letter ‘R’ has been morphed with the leaf of a sugercane plant. The circular shape denotes process and continuity.
