The following presents the process behind an essence nebulizer design for Porsche Design.
The dark background presentation concerns the draft project I did on my own, and the brighter background presentation displays the final work, conducted in team. Both were the main assignments I had to hand in for a product design course I took at the UTC in 2014.
We were asked to go through the whole design process from ideation to 3D printing, The brief was fairly open to creativity, as we were supposed to design some sort of appliance relating to perfume in cars, for Porsche Design.
Individual draft work
Porsche Design key concepts: Luxury, Purity, Function, Authenticity, Timelessness.
Target customer or persona: Ogushi is a modern times kendoka. He just turned 31 and is already Alexander Wang's procurement manager in New York. He is rational, practices meditation, and takes inspiration from his role models to move forward. He likes everything that is sophisticated, refined, powerful, or well-tailored. He earns 68 K$ a year and just bought a new sport car with his last salary.
Use scenario: as soon as Ogushi wakes up, the race starts
Competition.
Concept research, using Value Engineering tools.
Inspiration: Porsche, interior design, exterior design, technology, style.
Inspiration: clean and simple industrial shapes.
Technical research and inspiration: smoke, nebulizer, ultrasound, incense, aerogen and vibrating mesh technology, number of microparticles per diameter, Pari Eflow Touchspray, Omron Microair vibrating horn.
First design.
Second design.
Final team work
Cover: "Chronos, the essence nebulizer".
1. Draft works and inspiration: essence, nebulizer, precious, sobriety, technology, refill, purification, mobile, hourglass.
2. Creative research.
3. Chronos design presentation.
4. Technical explanations: (from the top to the bottom) anodised aluminium lid, glass chamber, battery compartment lid in polypropylene, lithium button battery, aluminium plate with holes, anodised aluminium casing with push button, piezoelectric transducer, lotus-structured porous aluminium, Porsche Design essence, glass refill bottle.
5. Product use & life situations: in your car, in your office, or at home... In an aggressive modern world, where air is polluted and full of foul-smell, Chronos nebulizer helps you in your everyday life. Not only it purifies the air around you, but it also releases Porsche Design essences.
6. Packaging and bottles design: P3401 - Force, P3402 - Energy, P3403 - Power, Chronos packaging, bottle packaging.
