Need For Speed - The Run
WeLove72 was approached by EA games to develop an exciting and emotive campaign to celebrate the launch of the latest instalment to the Need For Speed franchise. Though time was in short supply we presented a thrilling concept that would educate and build anticipation within the gaming community, leading up to the launch date.
Over the forthcoming weeks prior to the launch interactive videos would challenge users knowledge of the franchise, while also rewarding gamers through gifting them with insider information and branded downloadable content to both desktops and mobile devices.
