Demel | Brand Identity + Packaging

  • Hilary Gaby
    Graphic Design Studio
    Fall 2014
    This project was a recreation of an already established bakery which is known for their artfully crafted chocolate and confectionary art. I thought it would be interesting to develope a new look for a brand that has been around for three centuries with such a strong legacy.
    Tasks of the project included the development of a logo and to create several delieverables demonstrating the brand across a variety of formats.
  • primary logo: 
    inspired by the Alps of Vienna
  • back of the menu: 
    a historical overview of the establishment's legacy
  • business cards
  • chocolate bar packaging
  • back detail: chocolate bar packagaing + varying patterns
  • cake box and gift bag
  • thank you!
    hilary gaby // fall 2014