The Favorit Kft is a 20 years old prosperous building engineering company that had a great deal of extensive investments. The company’s plan for the future is to enter the international market with its policy of high requirements and standards. 

According to this the main profile elements must renew and the first step has to be the revival of the logo. The well-known name is given and the word favorit orients well and is understandable internationally. Besides this it has the extra of being interesting in written form and it is unmistaken. The figure or double cross marks position. It means an instant value, a leading position and figuratively means a quality within a simple, straightforward system. It suggests high priority thus it represents well the meaning of the word favourite as: high quality, popular, the best.

 

 

As an emblem:

# easy to recognise, characteristic
# simple, notable, remarkable
# non-abstract content
# acts as a subconscious quality indicator
# uncomplicated usage in communication