THE LAPLICATION // NORTHERN LIGHTS
We come from Lapland – The North of Finland. This extraordinary region on the northern edge of the world is a land of extremes. During the wintertime, the Northern Lights are an unforgettable sight – something everyone should experience at least once. To give people a taste of our No ordinary region, we created an application that not only showcases this phenomenon but brings the Northern Lights to their fingertips!
We come from Lapland – The North of Finland. This extraordinary region on the northern edge of the world is a land of extremes. During the wintertime, the Northern Lights are an unforgettable sight – something everyone should experience at least once. To give people a taste of our No ordinary region, we created an application that not only showcases this phenomenon but brings the Northern Lights to their fingertips!
THE IDEA
The idea of the Laplication is simple. The Northern Lights are visible for up to 200 nights a year in Finnish Lapland. We wanted everybody to be able to experience this amazing phenomenon, no matter where they are. Using augmented reality, the app allows smartphone users to experience this incredible natural lightshow in the palm of their hand.
HOW IT WORKS
The Laplication uses augmented reality to allow you to view the Northern Lights. You turn your phone upwards towards the sky and then you will see the Northern Lights. When the phone is in the upright position again, the image returns to normal.
You can also take a photograph or choose a photograph from your gallery and Laplify it by adding image filters such as Northern Lights, Midnight Sun, and ice, and adding objects like reindeer antlers and snowflakes. The Laplified images are saved in the photo gallery and you can share them via social media.
Starting with the Northern Lights we developed a simple 3D skybox which was connected to the mobile device’s gyroscope. The animated Northern Lights were superimposed on top of the camera feed. The GPS data and compass provide the distance and direction to Lapland. This was followed by a Lapland themed image editor consisting of “Lapstagram” filters and objects.
THE RESULTS
Downloaded in almost 100 countries
Tens of thousand of users around the world
PR value worth 300,000 euros
One of the Top 10 Travel apps for the UK and Netherlands
Tens of thousand of users around the world
PR value worth 300,000 euros
One of the Top 10 Travel apps for the UK and Netherlands
CREDITS
Client / Lapland - The North of Finland -project, Regional Council of Lapland
Marketing Director: Hanna-Mari Talvensaari
Marketing Coordinator: Pauliina Silven-Alamartimo
Agency / SEK & GREY Finland
Copywriter: Suvi Lähde
Art Director: Sami Kelahaara
Account Director: Laura Mertano
Strategist: Sami Lanu
Digital Design & Development / Great Apes
Project coordination: Mikko Sairio
Art Director: Niko Sipilä
Art Director: Mika Mäkinen
Developer: Mikko Saario
Developer: Antti Kaukinen
Client / Lapland - The North of Finland -project, Regional Council of Lapland
Marketing Director: Hanna-Mari Talvensaari
Marketing Coordinator: Pauliina Silven-Alamartimo
Agency / SEK & GREY Finland
Copywriter: Suvi Lähde
Art Director: Sami Kelahaara
Account Director: Laura Mertano
Strategist: Sami Lanu
Digital Design & Development / Great Apes
Project coordination: Mikko Sairio
Art Director: Niko Sipilä
Art Director: Mika Mäkinen
Developer: Mikko Saario
Developer: Antti Kaukinen
