Exal'thé is a new concept for tea aficionados, developed for one of my marketing class.
Exal'thé is a word play on "thé" (tea) and "exalté" (vivify).
This is a fictionnal product, imagined/created for a class project only.
Lipton © should not be associated with this project.
The originality of the product is that it will revolutionize the way you drink tea:
Forget the old way and try, in addition to your favorite Lipton tea bag, the new petals!
With five different flavors, it'll be the perfect healthy snack to add to your tea break.
Check it out!
Music: 'I Need You' by M83
Brand Identity + Website Interface
Packaging
For the packaging, an organic & ecologic design will be used.
Simple & colorful labels were also chosen, in reference to the 5 flavors.
"Add it, Savor it, Give in to it, Exal'tea." (slogan)
Fairtrade Product + Recyclable packaging
Secondary packaging. One dose for one tea cup.
The tag will feature facts about the benefits of drinking tea.
Music: 'Happy Little Pill' (Casper Zazz Remix) by Troye Sivan
Events
Ad in a magazine, with a discount coupon.
During Winter break, a limited edition of the Apple-Cinnamon flavor will be launched.
Customers will be able to enjoy the new product in an elegant metallic box.
They will also be able to customize the box (add a message), just in thime for the Holiday Season,
via the Lipton website.
Customers will be able to enjoy the new product in an elegant metallic box.
They will also be able to customize the box (add a message), just in thime for the Holiday Season,
via the Lipton website.
During the summer, trolleys will go in parcs, on the beach, in cities to make
potential and current customers try the new product.
Flyers - with discount coupons - will also be distributed.
Platforms + Social Media
The website is compatible on all platforms
Twitter + Facebook + Instagram + Youtube Accounts
A brand new Youtube channel
Advertising
Marketing Campaign
The marketing campaign that was imagined will take place in malls, train stations and airports.
Tea areas will be installed for customers to try the products, chill and enjoy delicious flavors.
A contest will be organized on the social media, customers will need to
submit an original photo featuring them and the product.
The winners will have the chance to go to Kenya, where Lipton grows its tea.
Music: 'Umbrella' by the Baseballs
Special thanks to
Jeanne Richard-Foy
Jodie Hocheux
Marine Beucherie
Baptiste Hérault
Thank you for watching!
