Buenos Aires Beach is a plan run by the office of the mayor of the city that creates temporary artificial beaches each summer along the Río De la Plata in the centre of Buenos Aires.
Every January and February, parks on the banks of the Río De la Plata are closed off and host various activities, including sandy beaches and palm trees.
For its PRINT-OOH campaign, we recreated some of the most traditional buildings of Buenos Aires as real hand-crafted sand sculptures. The campaign line was "the beach came to the city".
Every January and February, parks on the banks of the Río De la Plata are closed off and host various activities, including sandy beaches and palm trees.
For its PRINT-OOH campaign, we recreated some of the most traditional buildings of Buenos Aires as real hand-crafted sand sculptures. The campaign line was "the beach came to the city".
Reference.
Kavanagh building & Retiro train station.
