URBAN OUTFITTERS | Rebranding Mock-up

Urban Outfitters History

Urban Outfitters, Inc. is an American multinational clothing corporation headquartered in Philadelphia, Pennsylvania.

It operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, and the United Kingdom. The company was founded by Richard Hayne, Scott Belair, and Gabriel Tham-Morrobel in 1970, and was renamed and incorporated in 1976.

Its inventory primarily consists of clothing, footwear, and housewares, which largely draw from bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles.

The company has additionally collaborated with designers and luxury brands on several occasions. Urban Outfitters manages five separate brands, including its namesake, Anthropologie, Free People, Terrain, and BHLDN; together, the brands operate over 400 retail locations worldwide.

Urban Outfitters Identity

Urban Outfitters has been described as hipster, stylish, kitschy, catlike, bohemian and bizarre merchandise.

Urban Outfitters' "established ability to understand our customers and connect with them on an emotional level is the reason for our success."

"The reason for this success is that our brands... are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment"

"The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy."

Urban Outfitters seeks to create "a differential shopping experience, which creates an emotional bond with the 18 to 30 year old target customer we serve.”

Project aims:

To design a new identity and communication strategy for Urban Outfitters

The challenge it presented

Learning more about Urban Outfitters : Styles, Logos, History, etc.

I want to design a simple logo but can show the vintage & hipster style of Urban Outfitters.

Shape: I use the round shape for the logo, which is suitable for different purposes of using. Ex: Clothing tag, website, mobile apps, clothing designs, etc. Moreover, the circle also means universal and infinite. It represents Urban Outfitters’ infinite of energy in the industry.

Dash line: represent the stitch of clothes

Logo | Black on White versions