POSITIVE LAND is an interactive digital campaign targeted at Latin American, that translates positive online actions from consumers into real-life change.
Helping Energizer, both promote its high-performance products and its social commitment, we created "PositiveLand" an open-ended city-building social game in Facebook.
In PositiveLand, players was given the task of developing the city while helping Energizer contribute to some social cause converting their own good intentions into real-world action. For instance, if a skyscraper out of books was built in PositiveLand, Energizer would donate thousands of books to charity.
WWW.POSITIVELAND.COM
CGI-ANIMATED VIDEO CAMPAIGN
CITY DESIGN
The project had begun in early 2011 and it was an exhaustive process in which we had to combine a super technological look with some “positive” stuff. We thought the development of the city as if it were an urbanist plan and the design based on a strong futuristic personality. We wanted to communicate this “energy” concept in the inhabitants of Positive Land. So we designed them morphologically as if their bodies were a battery.
The project had begun in early 2011 and it was an exhaustive process in which we had to combine a super technological look with some “positive” stuff. We thought the development of the city as if it were an urbanist plan and the design based on a strong futuristic personality. We wanted to communicate this “energy” concept in the inhabitants of Positive Land. So we designed them morphologically as if their bodies were a battery.
CHARACTER DESIGN
We'll focus the whole design around the body battery-shaped, making this the key feature that stands out.
POSITIVELAND'S CHARITY ACTION
This is how we convert people's own good intentions into real-world action.
PRINT CAMPAIGN
COLOMBIA
DIRECTOR: JAVIER LOURENCO - FLAMBOYANT PARADISE
CGI ARTIST: FLAMBOYANT PARADISE
DIGITAL DEVELOPMENT: MIXTION DIGITAL SOLUTIONS
