Veet Horror Stories was a social media campaign for Halloween which was driven by 3 animated short stories. These stories focused on the uncomfortable situations women undergo while waxing and portrayed them as horror movies. The goal was to highlight the painful grooming habits of women and how VEET can improve that experience through use of their products.
CHARACTER DEVELOPMENT
for more process about character design click HERE
LEGS ON FIRE
ROOKIE BEAUTICIAN
STRANGER'S EYES
Agency: Momentum
Producer: Sarah Chapman
Art Direction: Hugo Gallardo
Copywriter: Fabio Pedroni
Art Direction & Layout : Cesar Martinez
