Collaborative Project
Efficio House of Design / New Branding
for Small Graphic Design Firm
Efficio House of Design / New Branding
for Small Graphic Design Firm
The idea was to work with three other graphic design students and come up with our own graphic design firm. Our
ideation behind the logo was to create a brand that was elegant, graphic, energetic, and fashionable. We focused on
clean typography and a bold badge that may represent a label on clothing. In effect, our label may be represented in a number of variations to suit the needs of our customers. The logo needed to reflect our company's mission, which was
to create design that provides effective and influential results for contemporary brands in fashion and entertainment. With
a fresh outlook, we explored all mediums and carefully crafted the client’s message into a polished and original production. Fueled by energy and fervor, we incorporated all of the qualities our name implies through the creation of inventive branding, publication and packaging solutions.
ideation behind the logo was to create a brand that was elegant, graphic, energetic, and fashionable. We focused on
clean typography and a bold badge that may represent a label on clothing. In effect, our label may be represented in a number of variations to suit the needs of our customers. The logo needed to reflect our company's mission, which was
to create design that provides effective and influential results for contemporary brands in fashion and entertainment. With
a fresh outlook, we explored all mediums and carefully crafted the client’s message into a polished and original production. Fueled by energy and fervor, we incorporated all of the qualities our name implies through the creation of inventive branding, publication and packaging solutions.
