Macleans Mums Facebook page takeover.
The brief:
Macleans Mums FB page was becoming stagnant.
Our brief was to Increase brand engagement and convert into likes.
Idea:
Interrupt the status quo by giving one Dad a voice on the otherwise mum only page.
But it was a dad with a twist – hunky celebrity chef Manu Fidel.
Execution:
Mums could also win dinner for themselves and four friends with Manu at his restaurant in Sydney.
All they had to do is fill up a virtual table via our FB app (multiple entries welcomed).
Lucky mums also had the chance to ask Manu personal questions...about cooking.
Results:
It certainly got tongues wagging.
Engagement spiked to an all-time high.
Page likes shot up to over 25,000 in the two week promo period.
And 5 lucky mums had a dinner to remember.
