Carma had long struggled with Uber and Lyft's use of the term ridesharing - but when UberPool and LyftLine launched, allowing their users to share their trips, they were getting a little too close for comfort.

 

Carma's responded with a series of infographics that aimed to dispell the notion that either UberPool or LyftLine were efficient or economical choices when it came to the morning commute.