The Escanaba River is renowned for its fly fishing. Author John Voelker (under the pen name Robert Traver) wrote many novels and stories about his fly fishing experiences on this river, documenting  the challenges, joys, beauty and quirks of the sport, particularly on the Escanaba river. 
Escanaba paper by New Page is a strong, utilitarian and dependable paper, yet still has a refined sense of style. The papers characteristics tie in naturally to fly fishing and its namesake river. 
The promotional book and swatch cards use stories from Voelker along with photography to showcase the printability of the paper in both text and image heavy applications.