Alleviate Alzheimer’s Centre is non-profitable organization specializes in Alzheimer’s care and support to aid AD clients, their families and caregivers. The organization aim is to enhance the living quality for AD clients and their caregivers by providing supportive programs and services which will help them in the abilities to cope with daily challenges.
"Alleviate" means to-lift & to-ease, reflecting on the organization's program to provide care, counselling
and therapeutic services to help relieve the pain of the Alzheimer’s Disease client's and their caregivers.
and therapeutic services to help relieve the pain of the Alzheimer’s Disease client's and their caregivers.
The logomark is a geometric & abstract representation of a Dandelion flower in a perfect cirlce, isolating from the square; reflecting on the company’s name, "Alleviate". The mark also depicts a person in the square representing the Alzheimer’s Disease client embracing another person (when look from the outside) which refer's to the caregiver’s and the community.
The identity is based around simple forms of lines & geometric, with intersection of the 2 colours that illustrates the connection between the community and people with Alzheimer’s Disease. The colour palette helps promote harmony of the mind and the emotions, while provides a strong impression. The use of simple layouts and clear typography in stationeries and print communication is intended to promote clarity.
