Three years after the launch of the G Series by Gatorade, athletes still didn’t understand how the products benefitted their performance. So we showed them.
The Science of G is a 3D journey through the body of one of the most physically impressive specimens in the NFL, quarterback Cam Newton, to show the demands competition puts on the body and how sports nutrition answers them.
2014 Gold and Silver Addy Awards
2014 Webby - People's Choice Nominee
Average of 8:42 spent interacting with Science of G
$980,000 in earned media value in first 48 hours
Limited edition Science of Gatorade bottles were produced for the launch and helped exend the campaign outside of the digital realm.
