Concept: Every visitor gets his own artwork
I had to invent a festival for showing uncomfortable art. This would take place in Amsterdam. The festival is called "Uncomfortable Art Biënnale Amsterdam". The assignment was to create a dynamic corporate identity.
A personal artwork created by the work you see at the festival.
The visitors would wear an iWatch. An iWatch rates your heart measurement with infrared sensors, this signal is connected to the wifi network of the festival and also to the main computer. The GPS measures how long you look at an artwork. This also contributes to the shape of the logo. At the end of the festival you hand over your watch to the festival staff. This is the point where you get your own personal artwork, which the the staff will print for you.
- The artists are divided into several categories, from low voltage to high voltage. Which means in my case, from scary artworks to less scary. Each categorie has his own colour from blue to red.
- The logo is based on voltmeter which you recognize from a heart rate monitor.
LOGO ELEMENT
This is a example from the element you get after visiting the festival.
Everyone will get his own element.
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FOLDER
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POSTERS
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APP
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TICKETS
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CANVAS BAG
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