Jessica Le's profile

Redesigned Boarding Pass

Your typical plane ticket does little in the way of distracting you from the waiting, the queuing and the general stress that takes place within an airport — in fact, its design usually adds to the frustration. And once the ticket has served its purpose, you're inclined to forget about it.
Our redesigned object is a play on the usual ticket to add an element of fun, cheekiness and distraction to the usual experience. What was once ephemeral by design now has an element of keepsake; it is a challenge to the traditional affects of your usual travel material - forgettable, impermanence is replaced with curiosity, character and collectability.
 
Group members: Jessica Le (lead designer), Thomas Stoddard (assistant to lead designer), Joanna Tran (designer), Sa Vu (designer), Simone Yow (researcher)
 
Redesigned Boarding Pass
Published:

Redesigned Boarding Pass

A boarding pass is largely useless after you've boarded the plane. How can design change its role and become an object with a secondary purpose?

Published: