FOR THIS PROJECT I WAS REQUIRED TO MAKE A REDESIGN FOR THE NORTH AMERICA TEXTILE CONSERVATION CONFERENCE, NATCC, HELD AT THE METROPOLITAN MUSEUM IN NEW YORK.
IN MY RESEARCH AND ANALIZING THE BRANDING OF PREVIOUS YEARS I REALIZED THAT WERE VERY SIMILAR AND JUST MONOTONOUS.
MY IDEA ABOUT THIS NEW IDENTITY WAS BORN BASED ON THE CITY (NEW YORK) AND THE STITCHES THAT ARE USED TO SEW A GARMENT.
MY IDEA ABOUT THIS NEW IDENTITY WAS BORN BASED ON THE CITY (NEW YORK) AND THE STITCHES THAT ARE USED TO SEW A GARMENT.
NEW YORK IS KNOWN WORLDWIDE AS THE CITY THAT NEVER SLEEPS, THAT'S WHY I CHOSE NEON COLORS TO REPRESENT THE VIBRANT CITY LIGHTS , AND CONTRAST WITH BLACK TO REFLECT THE NIGHT .
MY MAIN GOAL WAS TO IMPACT ON ALL PEOPLE NO MATTER IN WICH INDUSTRY THEY WORK AND PERSUE THEM TO ATTEND THIS GREAT CONGRESS.
MY MAIN GOAL WAS TO IMPACT ON ALL PEOPLE NO MATTER IN WICH INDUSTRY THEY WORK AND PERSUE THEM TO ATTEND THIS GREAT CONGRESS.
Project featured in Gallery, The World´s Best Graphics, magazine Vol.29 (Hong Kong, China)
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