What's YOUR Poison?
Public information beer mat set.
Public information beer mat set.
The ‘What’s YOUR Poison?’ beer mat graphically visualizes the effects and implications of taking a selected range of commonly used intoxicants. The mats would be distributed in bars, clubs and pubs with a target audience of 16-24 year olds.
Their function is to provide an infographic using a medium that can attract the audience’s attention in a relaxed, social environment.
The substances were selected according to their popularity amongst 16-24 year olds in the UK.
These substances are:
Each substance is divided into six categories. From top to bottom and left to right of the beer mat these are:
The visual language is light-hearted without undermining the seriousness of the information. It objectively informs the viewer and sparks conversation and discussion.
The statistics and information were mainly taken from the following sources:
UK National Statistics, NHS Information Centre, Frank, Drugscope and www.drinkaware.co.uk
Their function is to provide an infographic using a medium that can attract the audience’s attention in a relaxed, social environment.
The substances were selected according to their popularity amongst 16-24 year olds in the UK.
These substances are:
Each substance is divided into six categories. From top to bottom and left to right of the beer mat these are:
The visual language is light-hearted without undermining the seriousness of the information. It objectively informs the viewer and sparks conversation and discussion.
The statistics and information were mainly taken from the following sources:
UK National Statistics, NHS Information Centre, Frank, Drugscope and www.drinkaware.co.uk
