We were commissioned to design a look and feel for a national plastics recycling campaign called Pledge 4 Plastics. A design was agreed and nine varients chosen which were artworked to a number of different sizes.
Surrey County Council ran the campaign, the materials were adapted to incorporate Surrey's branding. We built in scope for other organisations to change some of the images in the designs. In Surrey we changed from a generic football shirt to the England national shirt.
A toolkit was created for other organisation to use. It contained everything needed to set up a campaign and linked to a range of templates available to download. We also designed the layout for the pledge4plastics.co.uk website which supported the campaign.
