Concept:

The infographic aims to inspire younger people to learn and get excited about lawn bowling which is a game predominantly played  by an older generation.

The original illustrations created for this project are based on simple vector shapes and lines, creating a friendly and inviting narrative. The bold vector-based characters, straight forward spatial composition, and vivid color choice are characteristics that define the essence of this infographic. This illustration style aims to embrace not only a mature audience but also the younger generation.