After a successful creative pitch we were appointed by Karmarama to produce a commercial for peer to peer lending group Funding Circle. The final piece is an amalgamation of in-camera effects including High Speed Phantom shooting, stop motion and pyrotechnics.
My role on this project was to create the concept, come up with all the different elements and techniques to visualize it and Direct the piece itself. Out of my comfort zone, it was my first time directing a piece wich all the visuals were achieved in camera without the use of post tricks or any 3D. A good challenge though since it is the first commercial I directed... ever.
AGENCY
Karmarama
DIRECTORS
Rita Louro & Grant Gilbert
DOP
Kit Fraser
PRODUCER
Natalie Greenwood
Karmarama
DIRECTORS
Rita Louro & Grant Gilbert
DOP
Kit Fraser
PRODUCER
Natalie Greenwood
EDIT
Nick Armstrong at Envy
POST PRODUCTION
Jason Farrow & Danny Wood at Envy
POST PRODUCTION
Jason Farrow & Danny Wood at Envy
BEHIND THE SCENES
