Pitch, Profiles & skins for online content
Reach 600,000
Madonna partnered up with Smirnoff to present the second instalment of The Nightlife Exchange Project taking place in over 50 countries over 1 night coming in November 2011. I was the designer for the initial pitch and their online content.
The reach stood at 600,000 fans [www.facebook.com/GB] prior to the event. With promotion and social media interactions, the fan growth rate rose by 6.3% (an outreach of an extra 30,000 fans), which ultimately lead to 23,000,000 imprints [potential viewers of a Smirnoff related story] and over 2000 interactions with the page/day.
