Nike - Boca Juniors Jersey 2014/2015
We created the concept for the new jerseys season 2014/15
for the most popular soccer team in Argentina: Boca Juniors.
This assignment was lead by the Nike design team in the Netherlands.
Nike Argentina hire us to be the strategic design partner.
We developed many options for a jersey collection that should include
performance, training and sportswear products.
The concept was based on one of the icons in the neighborhood
of La Boca: the harbour. A place with rich heritage and passion.
Home to thousands of immigrants who dedicated their lives to harbour work.
Sailors and dock workers who were founders of Boca Juniors.
Moodboard inspiration
Jersey 2014/2015
Launch event
Press
