"The aim of this presentation is to critically analyze TOMS Shoes’ “one for one” business strategy. TOMS’ founder, Blake Mycoskie,
was inspired to create TOMS from a trip to Argentina where he saw extreme poverty and health conditions, as well as children walking without shoes. However, every pair of TOMS Shoes that is donated can take away from the local businesses and can hinder the developing goals of the community trying to be helped. TOMS creates a quick temporary fix for one problem in a specified area, but does not solve the true issues of sub-par economic development, health, sanitation and education. Because westerners see shoes as
a necessity and not the privilege that they are, the attitude towards TOMS Shoes is seen in primarily a positive light, but, as previously mentioned, shoes are not the priority in many of these communities. As a result, TOMS’ buy one give one business model reinforces the disparity between the giver and the receiver."
was inspired to create TOMS from a trip to Argentina where he saw extreme poverty and health conditions, as well as children walking without shoes. However, every pair of TOMS Shoes that is donated can take away from the local businesses and can hinder the developing goals of the community trying to be helped. TOMS creates a quick temporary fix for one problem in a specified area, but does not solve the true issues of sub-par economic development, health, sanitation and education. Because westerners see shoes as
a necessity and not the privilege that they are, the attitude towards TOMS Shoes is seen in primarily a positive light, but, as previously mentioned, shoes are not the priority in many of these communities. As a result, TOMS’ buy one give one business model reinforces the disparity between the giver and the receiver."
Poster Layout
Fresh Footprints
Implementation
Tabletop Layout
Process Book
Final Presentation
