For the variety of Wiesbaden students from different universities and different fields of studies the event creates an opportunity to interact and to get to know each other. It is about discovering the similarities instead of the differences and overcoming prejudgment.
The campaign plays exemplarily with four thick student stereotypes: the snobbish economic student, the shy hippie social scientist, the introvert IT student and the coffee addicted designer. By breaking them up and mixing them through, the campaign questions the status quo and stimulate the process of rethinking.
