Descartes groupe logotype and brand identity

  • Descartes groupe is a first russian-french investment fond specializing in investment in innovational companies in media sector,
    internet projects, wholesale and retail trading, financial services and real estate marketing.
    I've developed a logotype that will represent the possibilities of this brand and would be easy to recognize and remember to.
  • The grid and proportions:
  • The main brandbook:
  • Four main satellites of Descartes Groupe:
  •   For each of the sub-brands I've developed the unified brand guidelines, inheriting the main brandbook structure:

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