Benches of everlasting relationships

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When in may 2014 Vodafone launched it’s new pre-paid tariff positioned as the official sponsor of everlasting relationships we decided to give something meningful to local communities. We explored the popular benches all over the country and renovated them. We also left a message on the benches: Let it be this bench the everlasting memento of your relationship. People could share their stories on Facebook and Twitter, or take a photo from the bench they want to reserve and share it on Instagram with their story. A slam poetry artist transformed the stories into contemporary poems and a street.