Annual Report for FedEx 2013.
/ History
FedEx has over 40 years of delivery experience and has also established a comprehensive and good
network worldwide. FedEx is able to assure customers an accurate and punctual delivery.
/ Concept
Based on the research of FedEx, my concept which is the arrow represent FedEx's word mark;
clock represent the punctual delivery and also they have cut in cut off time;
highlighting the concept of “time assuring delivery”.
/ As for the mood and styling,
it features colors based on The Fed is always purple
and the Ex is in a different color for each division,
/ Colors
Red, green, orange and blue colors for each chapters,
and overlay bold text on duotone effect of the photo.
/ Packaging of booklet
Arrow shape for the left opened.
/ Effect
The first page of each chapter with duotone effect for the picture;
overlay text on the photo.
/ Graphic elements
Using FedEx's transportation (cars, trucks, and plane) to create an infographic.
/ Graphic elements
Showing the progress of shipment and package of FedEx in the infographic.
/ Packaging
The packaging of this report has been designed using the corrigated box to make
packing easy and provide a secure fit as the aim of FedEx packaging which can
pack anything succesfully.
/ Additional stuff
USB - FedEx's trucks shape.
USB - FedEx's trucks shape.
/ Additional stuff
Time/ clock thumb-drive based on the concept.
Thank You
for dropping by!
:)
