What sad moment shocked you the most in your childhood?
It was probably the time you watched the movie Bambi, and the moment her mother got shot! It is a tragic moment for everyone, because now Bambi is on her own.
I decided to use Bambi in my campaign to bring back those sad memories.
It is suppost to slow down the driver and think about what could happen, if he doesn't drive careful.
In this case he would kill Bambi, which is the last thing anybody wants to happen.
Since Bambi is a fictional character, it is suppost to represent a deer or any other form of living creature.
The ADAC and Bavaria logo is becoming more visible to the eye as the car gets closer to Bambi. Representing the need of ADAC since your car will also take a lot of damage when hitting Bambi.
Thank you and drive safe!
Bambi is sitting on a road in the mountains. It is night time, so its hard to see as a driver. You won't see Bambi on the first look, but you will see something is in the way.
The car is getting closer and you can see Bambi. She is shocked, just like the driver. He will try to go around her, but its too late.
A closeup on Bambis face, to see the shock and sadness in her face. You can guess what happens next, but its too tragic to show. The driver will feel guilty, because noone wants to kill Bambi!
