Happy Leaf is a conceptual tea brand based in California. Target market: 75% female 15% male age 15-38 who have a bright outlook on a life and interested in healthy lifestyle, recycling and ecology. Brand essences: artistic, warm, playful. Brand Essences: Artistic, warm, playful Credo: Feel happy!
INSPIRATION
GUIDEBOOK DESIGN
MARKETING MATERIALS
HOMEPAGE
ICONS
INTERACTIVE INFOGRAPHIC
PACKAGING DESIGN
PATTERN
Floral pattern was designed for product collateral - website, packaging and tea cups. Some of the elements are used for the infographic icons.
