Lane is a range of products for the home inspired by a rich graphic design heritage. Their products include hand-pulled screen prints, lampshades, notebooks, greeting cards and more.
For more information - http://www.lanebypost.com/
My responsibility included - a) Carrying out a brand audit identifying the inconsistencies in message, design, colour and packaging applications. b) Preparing a report and a series of recommendations to improve the consistency of the brand. c) Developing a system and designing all new packaging labels for a range of products.
Existing labels for lampshade packaging.
Existing labels for screen print packaging.
After assessing and writing a report about the existing material of the brand, I started with the design phase. A lot of ideation and concepts later, the labels were printed and tested on the actual boxes. A few key points were taken into consideration for the final designs.
Proposed label for lampshade box.
System of labels for the screen print box.
The complete system of labels for product packaging.
