Montreux
Corporate Identity, Branding, Signalling system, Clothes, Website design
Montreux is a city located in Switzerland known for its wealth of scenery, part of luxury life and internationality (business, schools and festivals). The project is to integrate these aspects in a new own visual identity to the city, more harmonious, more modern, more beautiful!
Our design provides a sophisticated look, unique and timeless with a color palette inspired by Montreux hotels. The logo was chosen to combine
the three symbolic aspects of the city (landscapes, internationality and luxury). Typography represents two styles: the classic and elegant Baskerville, inspired by the English who builds the first hotels in the area. And second, representing stability, contrast and modernity transcribed with the Avenir.
Massara x Alexandre Pietra – All rights reserved ® 2016.
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”Bring the minimum of elements, excludes the unnecessary to concentrate on the essentials.”
