Jaguar Malaysia - Brand Campaign
Background
Jaguar new brand campaign was launched in Malaysia in mid Oct 2014. The third brand campaign communicates Jaguar’s proposition of “How alive are you?” and showcases Jaguar’s brand values of ‘Design’, ‘Innovation’ and ‘Performance’. This campaign also coincides with the launch of Jaguar’s top-of-the-line F-TYPE Coupé.
Idea
It was released in Malaysia mid of Oct featuring gallerist Wei-Ling, entrepreneur Steve Day and singer Yuna as Jaguar’s ‘Brand Friends’. The brand’s values are amplified through short films in which these brand friends talk about their approach to design, innovation and performance.
Campaign elements include print ads, brand films, a website www.howaliveareyou.asia, digital advertising and social media engagement, event and other collaterals.
The first of the brand films, features gallerist Wei-Ling talking about her approach to design.
The second film features entrepreneur Steve Day take on innovation.
In a third film, singer Yuna gives her views on performance.
