Identity for a 1000 mile boat race for amateur sailors from Cowes in the Isle of Wight to Cascais in Portugal.
The identity recycled the BNY Mellon arrow, repeated four times to resemble a compass rose, providing a visual solution unique to BNY Mellon with a strong link to their corporate brand.
Deliverables included print and email invitations, online and press adverts driving traffic to a microsite in the run up to the race; blades, banners and flags around the harbour and boat branding on race day; a range of branded merchandise for the competitors and spectating clients; and trophies for the winners.
The identity recycled the BNY Mellon arrow, repeated four times to resemble a compass rose, providing a visual solution unique to BNY Mellon with a strong link to their corporate brand.
Deliverables included print and email invitations, online and press adverts driving traffic to a microsite in the run up to the race; blades, banners and flags around the harbour and boat branding on race day; a range of branded merchandise for the competitors and spectating clients; and trophies for the winners.
